Selectivity

RMS is on the leading edge of utilising selectivity. The ability to selectively onsert different combinations of items into a final poly-wrapped package is a powerful marketing tool. Both blanket and targeted coverage is possible, making our services key for obtaining the highest possible response level at a cost-effective price.

Using a Sitma M11 feeding unit,RMS offers clients the option to incorporate up to 11 items continuously or selectively in each package. Our clients' databases are used to control the Lake Camera and Domino Ink Jet systems. Sophisticated sensors then electronically monitor items to ensure each individual package receives the correct combination of promotional inserts prior to being addressed and poly-wrapped. Our Sitma 950 and 1050 high-speed poly-wrapping lines are equipped with quality control features to ensure all the systems are operating correctly.

Selective onsertion:

• Controls printing costs because clients may lower print quantities of individual items to generate tailored packs rather than full-run quantities.

• Allows entire mailing address lists to be run as one batch regardless of the individual pack requirements, saving time and cost.

• May lower postage costs because the level of 'directs' produced increases and you can optimise the total pack weight.